Posts in Commercial
The Fine Print: A History of Camouflage Ep3

In some ways, traditional camo print may become a relic, as we move closer to the holy grail of camouflage: total invisibility. Our story of camouflage wraps up with a visit to Hyperstealth Biotechnology Corporation. Guy Cramer designs camouflage for the military, and is working on the camo of the future, "Hyperstealth," a light-bending material that is in development and could change camouflage forever.

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CommercialZachary Cooper
The Fine Print: A History of Camouflage Ep2

Civilians first started wearing camo in the 1980's, following wars in Vietnam and Grenada, as a cheap, utilitarian, and somewhat subversive fashion choice. In the following decades, camo was embraced by the hip-hop community, particularly in New York, and became a way for members of the culture to self-identify, and streetwear's close ties to the hip-hop community have made camo a staple.

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CommercialZachary Cooper
The Fine Print: A History of Camouflage Ep1

In this episode, we visit two camouflage experts: the "father of digital camouflage," Lieutenant Colonel Tim O'Neill PhD, and Professor Roy Behrens, a graphic designer who has written several books about camouflage. They explain how camouflage went from Darwinian survival technique ("if you can be seen, you can be eaten,") to tactical response on the battlefield in response to increasingly deadly weapons.

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CommercialZachary Cooper
Hidden: San Francisco featuring Travis Jensen

In this episode of Hidden, we follow San Francisco street photographer Travis Jensen as he shows us the real SF that you won't see on postcards or tourist magazines. We make our way through the city starting at the iconic Ferry Building and continuing through the Tenderloin, The Mission and ending in the Excelsior District.

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CommercialZachary Cooper