Posts in Commercial
The Making Of J. Cole's "No Role Modelz" With Phonix Beats | Deconstructed

J. Cole’s Platinum hit, “No Role Modelz,” is the highest-charting single from his third studio album, ‘2014 Forest Hills Drive.’ Co-produced by Cole and Phonix Beats, the fan favorite peaked at No. 36 on the Billboard Hot 100 and interpolates Project Pat’s 2001 hit, “Don’t Save Her.” Phonix Beats recently sat down with Genius to explain how the beat was made.

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CommercialZachary Cooper
Lil Peep’s Mother Breaks Down The “Runaway” Music Video | Framework

Lil Peep’s label released “Runaway” as one of the singles for his posthumous album, ‘Come Over When You’re Sober, Pt. 2,’ in early November. The track’s music video struck a chord with fans thanks to its use of Peep’s childhood drawings and old footage of him to tell the story of his move from Los Angeles to London. Directed by Peep’s mother, Liza Womack, the clip has racked up over 11 million YouTube views to date.

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CommercialZachary Cooper
The Making Of Young Thug & Elton John's "High" With Stelios | Deconstructed

Young Thug’s latest project ‘On the Rvn’ closes with the fan favorite track “High.” The song features a guest appearance from Elton John, sampling the English pop legend’s vocals from his 1972 hit “Rocket Man (I Think It’s Going to Be a Long, Long Time).” The idea originated from the track’s producer Stelios, who was inspired to make the beat after reading about John’s appreciation for Thug’s music in a 2015 ‘Noisey’ interview.

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CommercialZachary Cooper
Denzel Curry vs. Flatbush Zombies: Inside The Wrestling-Themed Concert | CenterStage

On November 16, Denzel Curry played his only hometown show of 2018 in Miami with Brooklyn trio Flatbush Zombies. Dubbed Zeltron vs Zombies, the event placed each act on different sides of a wrestling ring to give fans a unique experience, and Genius was there to catch all the action. Before Denzel ran through songs like “PERCS | PERCZ,” “ULTIMATE,” and “CLOUT COBAIN | CLOUT CO13A1N,” he spoke to Genius about stepping into his alter ego, finding inspiration for the show’s concept, and recruiting Flatbush Zombies to perform at the concert.

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CommercialZachary Cooper
The Making Of Sheck Wes' "Mo Bamba" With Take A Daytrip & 16yrold | Deconstructed

Sheck Wes’ breakthrough hit “Mo Bamba” led to a joint deal between G.O.O.D. Music and Cactus Jack in early 2018, but the party-starting track has continued to surge in popularity. On September 8, the single debuted at No. 82 on the Billboard Hot 100 and has since climbed to its current peak of No. 42. While Sheck’s booming vocals are an important part of the song, producers 16yrold and Take A Daytrip set a tone with their ominous beat.

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CommercialZachary Cooper
The Making Of A$AP Ferg’s “Plain Jane” With Kirk Knight | Deconstructed

Released as the first single from A$AP Ferg’s mixtape Still Striving in June 2017, “Plain Jane” eventually proved to be his biggest hit. The slow-burning track started taking off shortly after Still Striving’s August release, and continued to build momentum until it received a remix featuring Nicki Minaj four months later. In January 2018, it finally peaked at No. 26 on the Billboard Hot 100.

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CommercialZachary Cooper
Rich The Kid Hits The Skatepark & Explains The Importance Of Being A CEO | IRL

Atlanta rapper Rich The Kid recently capitalized on the buzz of his singles “Plug Walk” and “New Freezer” with the successful release of his debut album 'The World is Yours,’ which entered at No. 2 on the Billboard 200. To give us the inside scoop behind the project, he met up with Genius’ own Rob Markman at 50/50 Skatepark in State Island. After giving a quick skateboard demo, Rich The Kid shared the process behind his album, revealed what it’s like to be the CEO of his own label, Rich Forever, and touched on his issues with Lil Uzi Vert.

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CommercialZachary Cooper
The Making Of Lil Peep's "Benz Truck" With Smokeasac | Deconstructed

Lil Peep tragically passed away on Nov. 15th, 2017, at the age of 21. The Long Island rapper was considered a rising star, cultivating an online following for his unique blend of emo-rock and hip-hop. His legacy continues to thrive through his music, including the recent posthumous release of his Marshmello collaboration “Spotlight.” One of Peep’s biggest hits is “Benz Truck (Гелик),” a track off his 2017 debut album 'Come Over When You’re Sober, Pt. 1.' The song is produced by Smokeasac, who was Peep’s close friend and frequent collaborator. The producer spoke to Genius about the song’s creative process.

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CommercialZachary Cooper
Lil Xan’s Debut NYC concert | Centerstage

California rapper Lil Xan recently made his NYC debut during his Move Forward Music show at famed venue SOB's, and Genius was there to catch all the action. The rising MC ran through his biggest viral hits, including "Betrayed" "Slingshot," and "Xanarchy," and chopped it up with Genius about his burgeoning fame.

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The Fine Print: A History of Camouflage Ep3

In some ways, traditional camo print may become a relic, as we move closer to the holy grail of camouflage: total invisibility. Our story of camouflage wraps up with a visit to Hyperstealth Biotechnology Corporation. Guy Cramer designs camouflage for the military, and is working on the camo of the future, "Hyperstealth," a light-bending material that is in development and could change camouflage forever.

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CommercialZachary Cooper
The Fine Print: A History of Camouflage Ep2

Civilians first started wearing camo in the 1980's, following wars in Vietnam and Grenada, as a cheap, utilitarian, and somewhat subversive fashion choice. In the following decades, camo was embraced by the hip-hop community, particularly in New York, and became a way for members of the culture to self-identify, and streetwear's close ties to the hip-hop community have made camo a staple.

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CommercialZachary Cooper
The Fine Print: A History of Camouflage Ep1

In this episode, we visit two camouflage experts: the "father of digital camouflage," Lieutenant Colonel Tim O'Neill PhD, and Professor Roy Behrens, a graphic designer who has written several books about camouflage. They explain how camouflage went from Darwinian survival technique ("if you can be seen, you can be eaten,") to tactical response on the battlefield in response to increasingly deadly weapons.

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CommercialZachary Cooper
Hidden: San Francisco featuring Travis Jensen

In this episode of Hidden, we follow San Francisco street photographer Travis Jensen as he shows us the real SF that you won't see on postcards or tourist magazines. We make our way through the city starting at the iconic Ferry Building and continuing through the Tenderloin, The Mission and ending in the Excelsior District.

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CommercialZachary Cooper