The Making Of J. Cole's "No Role Modelz" With Phonix Beats | Deconstructed

J. Cole’s Platinum hit, “No Role Modelz,” is the highest-charting single from his third studio album, ‘2014 Forest Hills Drive.’ Co-produced by Cole and Phonix Beats, the fan favorite peaked at No. 36 on the Billboard Hot 100 and interpolates Project Pat’s 2001 hit, “Don’t Save Her.” Phonix Beats recently sat down with Genius to explain how the beat was made.

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CommercialZachary Cooper
Lil Peep’s Mother Breaks Down The “Runaway” Music Video | Framework

Lil Peep’s label released “Runaway” as one of the singles for his posthumous album, ‘Come Over When You’re Sober, Pt. 2,’ in early November. The track’s music video struck a chord with fans thanks to its use of Peep’s childhood drawings and old footage of him to tell the story of his move from Los Angeles to London. Directed by Peep’s mother, Liza Womack, the clip has racked up over 11 million YouTube views to date.

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CommercialZachary Cooper
The Making Of Young Thug & Elton John's "High" With Stelios | Deconstructed

Young Thug’s latest project ‘On the Rvn’ closes with the fan favorite track “High.” The song features a guest appearance from Elton John, sampling the English pop legend’s vocals from his 1972 hit “Rocket Man (I Think It’s Going to Be a Long, Long Time).” The idea originated from the track’s producer Stelios, who was inspired to make the beat after reading about John’s appreciation for Thug’s music in a 2015 ‘Noisey’ interview.

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CommercialZachary Cooper
Denzel Curry vs. Flatbush Zombies: Inside The Wrestling-Themed Concert | CenterStage

On November 16, Denzel Curry played his only hometown show of 2018 in Miami with Brooklyn trio Flatbush Zombies. Dubbed Zeltron vs Zombies, the event placed each act on different sides of a wrestling ring to give fans a unique experience, and Genius was there to catch all the action. Before Denzel ran through songs like “PERCS | PERCZ,” “ULTIMATE,” and “CLOUT COBAIN | CLOUT CO13A1N,” he spoke to Genius about stepping into his alter ego, finding inspiration for the show’s concept, and recruiting Flatbush Zombies to perform at the concert.

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CommercialZachary Cooper
The Making Of Sheck Wes' "Mo Bamba" With Take A Daytrip & 16yrold | Deconstructed

Sheck Wes’ breakthrough hit “Mo Bamba” led to a joint deal between G.O.O.D. Music and Cactus Jack in early 2018, but the party-starting track has continued to surge in popularity. On September 8, the single debuted at No. 82 on the Billboard Hot 100 and has since climbed to its current peak of No. 42. While Sheck’s booming vocals are an important part of the song, producers 16yrold and Take A Daytrip set a tone with their ominous beat.

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CommercialZachary Cooper
The Making Of A$AP Ferg’s “Plain Jane” With Kirk Knight | Deconstructed

Released as the first single from A$AP Ferg’s mixtape Still Striving in June 2017, “Plain Jane” eventually proved to be his biggest hit. The slow-burning track started taking off shortly after Still Striving’s August release, and continued to build momentum until it received a remix featuring Nicki Minaj four months later. In January 2018, it finally peaked at No. 26 on the Billboard Hot 100.

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CommercialZachary Cooper
Rich The Kid Hits The Skatepark & Explains The Importance Of Being A CEO | IRL

Atlanta rapper Rich The Kid recently capitalized on the buzz of his singles “Plug Walk” and “New Freezer” with the successful release of his debut album 'The World is Yours,’ which entered at No. 2 on the Billboard 200. To give us the inside scoop behind the project, he met up with Genius’ own Rob Markman at 50/50 Skatepark in State Island. After giving a quick skateboard demo, Rich The Kid shared the process behind his album, revealed what it’s like to be the CEO of his own label, Rich Forever, and touched on his issues with Lil Uzi Vert.

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CommercialZachary Cooper
The Making Of Lil Peep's "Benz Truck" With Smokeasac | Deconstructed

Lil Peep tragically passed away on Nov. 15th, 2017, at the age of 21. The Long Island rapper was considered a rising star, cultivating an online following for his unique blend of emo-rock and hip-hop. His legacy continues to thrive through his music, including the recent posthumous release of his Marshmello collaboration “Spotlight.” One of Peep’s biggest hits is “Benz Truck (Гелик),” a track off his 2017 debut album 'Come Over When You’re Sober, Pt. 1.' The song is produced by Smokeasac, who was Peep’s close friend and frequent collaborator. The producer spoke to Genius about the song’s creative process.

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CommercialZachary Cooper
Night Moves - Border on Border

Created by FunZachFilms "I've always loved music videos that have that behind the scenes feel so I wanted to combine footage given to me by the band with footage I've shot on my travels and adventures. I live in NYC so when Night Moves came through for a show I wanted to be there to capture the moment. I decided to shoot on VHS to give the video that nostalgic home movie feel. I spliced the live performance of Border on Border with a variety of shots of people I've met and places I've been to produce a mood to match the vibe of the song. I wanted the viewer to get to know the band better through this video and to feel like they were on the road with the band, sharing in the adventure of being on tour."

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Kelechi - Reachin

We searched for the next big thing in music with Green Label Sound: Open Call, which offered a $50,000 grant from Mtn Dew Green Label to produce an album, and a professional music video.

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MusicZachary Cooper
Lil Xan’s Debut NYC concert | Centerstage

California rapper Lil Xan recently made his NYC debut during his Move Forward Music show at famed venue SOB's, and Genius was there to catch all the action. The rising MC ran through his biggest viral hits, including "Betrayed" "Slingshot," and "Xanarchy," and chopped it up with Genius about his burgeoning fame.

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All of the Benihana Teppanyaki Tricks | Food Skills

Welcome to "Food Skills," a series from First We Feast highlighting the awe-inspiring culinary skills behind some of our favorite dishes-from the amazing art of hand-pulled noodles, to the top-notch griddle action of dosa-making. In this episode, we take a look at tricks of the trade at everyone's favorite teppanyaki chain, Benihana.

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FoodZachary Cooper
How Junior’s Cheesecake Gets Made | Food Skills

Few foodstuffs are more quintessential to the New York experience than cheesecake. And few restaurants have mastered the art of the dessert quite like Junior's, the 67-year-old diner located in Downtown Brooklyn. Under third generation owner Alan Rosen, Junior's has grown from a family-run business into a bonafide cheesecake empire.

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FoodZachary Cooper
Pan-Fried Walleye

Former director of First We Feast's Food Skills series, Fun Zach takes you on a journey to the great northern unknown - Ontario, Canada, to demonstrate how to catch, clean and eat the delicious and elusive walleye.

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FoodZachary Cooper